AI & Transformation of HRM” in AI & HRM: Opportunity or Existential Threat?
A Chapter Calling Book Project
Geet Govind Publication is in under guidance of Hardik Agrahari, is recognized for its commitment to supporting emerging writers and researchers. Unlike many platforms that focus solely on digital formats, GGP emphasizes traditional bookmaking, producing high-quality paperbacks and offering comprehensive services such as manuscript editing, ghostwriting, book cover design, and self-publishing support. Their transparent and writer-friendly approach ensures that authors feel empowered throughout the publishing process.
In addition to its publishing services, GGP is active in community engagement, running initiatives like the “Pen Vs. Pen” campaign to help writers build networks and showcase their work. By prioritizing affordability, GGP makes literary and academic projects accessible to a wider audience, ensuring that passionate writers and researchers can share their contributions without financial barriers.
This book reflects GGP’s mission to bridge the gap between academic research and professional practice, making it a significant contribution to the discourse on AI and HRM. It stands as both a scholarly resource and a practical guide, encouraging deeper exploration of how artificial intelligence can be harnessed to resolve challenges in human resource management while shaping the future of organizational success.
AI & HRM: Opportunity or Existential Threat? (ISBN: 978-93-92557-30-9) is an academic book published by Geet Govind Publication (GGP), a dynamic publishing house based in Fatehpur, Uttar Pradesh. The book comprises seven chapters that delve into the evolving relationship between Artificial Intelligence and Human Resource Management, presenting resolutions, frameworks, and insights into how technology is reshaping workplace structures and talent management.
The purpose of this book is to inspire academicians to expand their research in the field of HRM, particularly in the context of AI-driven transformations. It also serves as a valuable resource for students, offering them access to research-based perspectives and subject depth that can enhance their understanding of organizational behavior and the future of work. By combining theoretical exploration with practical implications, the book provides a balanced foundation for both academic inquiry and professional application.
About Book
Chapter 4
Neetika Gupta is an Assistant Professor at Tula’s Institute, Dehradun, with nearly a decade of experience in teaching, research, academic administration, and student mentoring in the fields of Finance and Business Management. She is currently pursuing a Ph.D. in Management (Finance) and holds an MBA in Finance. Her expertise spans Accounting, Finance, Taxation, Investment Management, and emerging business technologies. As the author of Chapter 4, “The Emergence of AI in HRM in Relation to Business Management,” in AI & HRM: Opportunity or Existential Threat?, she explores the transformative role of Artificial Intelligence in reshaping workforce management, organizational performance, and strategic decision-making. Her research interests include Financial Analytics, FinTech, Digital Financial Services, Financial Inclusion, Investment Analysis, and Sustainable Business Practices.
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