Farm to Fruit: Principles & Practices is an interdisciplinary academic book that presents agriculture as a connected system involving production, food science, vegetable science, processing, consumers, markets, finance, taxation, media, financial inclusion, and sustainable development. The book brings together contributions from ten professors belonging to different academic fields, with each chapter examining agriculture through the author’s area of specialization while remaining aligned with the central theme.
The book is edited by Dr. Raghvendra Singh and Dr. Ashish Srivastava, both associated with the Faculty of Agriculture and Allied Industries, Rama University. Their academic leadership provides the book with a strong agricultural foundation while encouraging multidisciplinary discussion and practical relevance.
The chapters explore scientific agricultural practices alongside value-chain development, circular economy, agricultural marketing, rural finance, accounting, taxation, consumer perspectives, and communication. This structure helps readers understand agriculture not only as a production activity but also as an economic, commercial, social, and institutional ecosystem.
Published by Govin Publication, the book is suitable for students, researchers, academicians, agricultural professionals, policymakers, entrepreneurs, and readers from agriculture, management, commerce, finance, food science, and allied disciplines.
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Chapter 1
Dr. Ashish Srivastava, Co-Editor of Farm to Fruit: Principles & Practices, is an academician and researcher serving as an Assistant Professor of Agricultural Economics in the Faculty of Agricultural Sciences and Allied Industries, Rama University, Kanpur, Uttar Pradesh. His academic and research interests include Agricultural Economics, Agribusiness Management, Agricultural Marketing, Farm Management, Rural Development, Agricultural Policy, taxation, and sustainable agriculture. He has contributed extensively through research papers, books, book chapters, student mentoring, training programmes, and applied agricultural research.
As the author of Chapter 1, “Sustainable Agriculture & Economic Variability,” Dr. Srivastava examines the influence of the Goods and Services Tax on agriculture, agri-business, and agricultural value chains. The chapter explains the evolution of indirect taxation in India, the conceptual structure of GST, and its relevance to agricultural enterprises. It also analyses the limitations of the pre-GST taxation system, including multiple tax regimes, cascading taxes, market fragmentation, and increased costs across agricultural supply chains. The chapter further highlights how GST supports tax rationalisation, improved compliance, greater transparency, smoother interstate trade, and the development of a more integrated agricultural market.
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