About Book
About Editor
About Co-editor
Dr. Ashish Srivastava is an academician and researcher associated with the Faculty of Agricultural Science and Allied Industries, Rama University, Kanpur, Uttar Pradesh. His expertise spans agricultural economics, agribusiness management, agricultural marketing, farm management, rural development, taxation, and sustainable agriculture. With substantial contributions through research papers, books, book chapters, academic mentoring, and applied research, he brings a multidisciplinary perspective to contemporary agricultural studies.
As the author of Chapter 1, “Sustainable Agriculture & Economic Variability,” in Farm to Fruit: Principles & Practices, Dr. Srivastava examines the role of Goods and Services Tax in transforming agricultural business and agri-commerce. The chapter explains the evolution of indirect taxation in India, the conceptual framework of GST, and its significance for agricultural enterprises. It further analyses pre-GST tax structures, cascading effects, market fragmentation, compliance, supply chains, and the contribution of GST toward a more integrated, transparent, and efficient agricultural market and resilience for agricultural stakeholders.
Dr. Raghvendra Singh, Editor of Farm to Fruit: Principles & Practices, is an Assistant Professor in the Department of Soil Science, Faculty of Agricultural Sciences and Allied Industries, Rama University, Kanpur, Uttar Pradesh. His academic expertise includes soil science, soil conservation, water management, plant nutrition, sustainable agriculture, and horticultural production systems. His teaching, research, publications, and supervision of postgraduate and doctoral scholars contribute significantly to agricultural education and applied research.
Dr. Vinay Joseph Silas is an academician, horticulture specialist, and agricultural professional serving as Assistant Professor and Head of the Department in the Faculty of Agricultural Sciences and Allied Industries, Rama University, Kanpur. He also oversees the university’s Polyhouse Project and contributes to academic administration and agricultural admissions. His expertise includes horticultural science, fruit production, protected cultivation, crop improvement, growth regulators, and commercial nursery management.
As the author of Chapter 3, “Regenerative & Organic Methods in Fruit Orchards,” in Farm to Fruit: Principles & Practices, Dr. Silas examines sustainable approaches to fruit orchard management. The chapter explains organic farming principles, regenerative agricultural techniques, soil health improvement, productivity enhancement, biodiversity conservation, pest and disease management, certification, input use, climate resilience, and carbon sequestration. Through a comparative analysis of organic and regenerative systems, the chapter highlights their practical role in developing productive, environmentally responsible, and resilient fruit orchards.
Shambhavi Dwivedi is a research scholar in the Department of Management at GLA University and an experienced Learning and Development professional with more than six years of experience across academia and industry. Her expertise includes training and development, employee engagement, leadership, communication, instructional design, and professional readiness. Her multidisciplinary background enables her to examine sustainable business practices from both managerial and behavioural perspectives.
As the author of Chapter 4, “Circular Economy in Agri-Business Sector,” in Farm to Fruit: Principles & Practices, she examines how circular economy principles can improve resource efficiency and sustainability in agriculture. The chapter discusses the transition from linear to circular farming systems, crop-residue recycling, soil-health improvement, water reuse, nutrient recovery, and organic-waste utilization. It also explores integrated crop–livestock systems, manure management, biogas production, and waste-to-value opportunities in dairy and poultry enterprises, presenting circularity as a practical pathway for resilient and profitable agri-business development.
Farm to Fruit: Principles & Practices is an interdisciplinary academic book that presents agriculture as a connected system involving production, food science, vegetable science, processing, consumers, markets, finance, taxation, media, financial inclusion, and sustainable development. The book brings together contributions from ten professors belonging to different academic fields, with each chapter examining agriculture through the author’s area of specialization while remaining aligned with the central theme.
The book is edited by Dr. Raghvendra Singh and Dr. Ashish Srivastava, both associated with the Faculty of Agriculture and Allied Industries, Rama University. Their academic leadership provides the book with a strong agricultural foundation while encouraging multidisciplinary discussion and practical relevance.
The chapters explore scientific agricultural practices alongside value-chain development, circular economy, agricultural marketing, rural finance, accounting, taxation, consumer perspectives, and communication. This structure helps readers understand agriculture not only as a production activity but also as an economic, commercial, social, and institutional ecosystem.
Published by Govin Publication, the book is suitable for students, researchers, academicians, agricultural professionals, policymakers, entrepreneurs, and readers from agriculture, management, commerce, finance, food science, and allied disciplines.
Dr. Raghvendra Singh, Editor of Farm to Fruit: Principles & Practices, is an Assistant Professor in the Department of Soil Science, Faculty of Agricultural Sciences and Allied Industries, Rama University, Kanpur, Uttar Pradesh. His academic specialization includes Soil Science, Soil Conservation, Water Management, and sustainable agricultural practices.
He completed his graduation in Agriculture from Sardar Vallabhbhai Patel University of Agriculture and Technology, Meerut, followed by postgraduate and doctoral studies in Soil Conservation and Water Management at Chandra Shekhar Azad University of Agriculture and Technology, Kanpur. He is actively involved in teaching undergraduate, postgraduate, and doctoral courses and has guided more than fifteen postgraduate and Ph.D. scholars in their research work.
Dr. Singh’s scholarly contributions include three books, twelve research papers, fifteen popular articles, and more than six chapters published in national and international academic publications. He regularly participates in conferences, seminars, and academic symposiums and has chaired several technical sessions.
His academic achievements include the Young Scientist Award, Best Teacher Award, Best Soil Scientist Award, Best P.G. Thesis Award, and honours for poster and oral research presentations.
Dr. Ashish Srivastava, Co-Editor of Farm to Fruit: Principles & Practices, is an Assistant Professor of Agricultural Economics in the Faculty of Agricultural Sciences and Allied Industries, Rama University, Kanpur, Uttar Pradesh. He holds a Ph.D. in Agricultural Economics from Acharya Narendra Deva University of Agriculture and Technology, Kumarganj, Ayodhya.
Dr. Srivastava is actively engaged in agricultural education, research, student mentoring, and extension-oriented academic activities. His areas of specialization include Agricultural Economics, Agribusiness Management, Agricultural Marketing, Farm Management, Rural Development, Agricultural Policy, and Sustainable Agriculture. His academic work focuses on connecting economic principles with the practical challenges faced by farmers, agricultural enterprises, and rural communities.
He has authored and co-authored more than fifty research papers, books, and book chapters published in national and international journals and edited volumes. His doctoral research earned him the Best Thesis Award, and he also holds a patent that reflects his interest in innovation and the practical application of agricultural research.
Through teaching, research, training programmes, and industry–academia collaboration, Dr. Srivastava contributes to sustainable agricultural development and the professional preparation of future agricultural researchers, managers, and practitioners.
Daraksha Siddiqui is a research scholar in the Faculty of Commerce and Management, Rama University, Kanpur, Uttar Pradesh, pursuing doctoral research in the area of financial inclusion. She has professional experience in admissions and academic relationship management, which strengthens her understanding of institutional coordination, stakeholder engagement, and access to educational and financial services. Her academic interests include financial inclusion, digital finance, rural development, and technology-enabled financial systems.
As the author of Chapter 5, “Digital Finance in Farm Value Chains,” in Farm to Fruit: Principles & Practices, she examines how digital financial services strengthen agricultural and fruit-based value chains. The chapter discusses digital transaction platforms, financial access for small and marginal farmers, digital credit, technology-enabled crop insurance, data-driven risk reduction, Unified Payments Interface, and integration with electronic agricultural markets. It highlights how digital finance improves transparency, reduces transaction costs and delays, strengthens market linkages, and promotes inclusive participation across agricultural value-chain networks.
Prof. Harshit Agarwal is an academician, researcher, and marketing educator serving as a Professor of Marketing at DBS Global University, Dehradun, Uttarakhand. His academic expertise includes Marketing Management, Consumer Behaviour, Brand Strategy, International Business, and contemporary market practices. His research-oriented and application-based approach enables him to examine consumer decision-making within evolving digital and sustainability-driven business environments.
As the author of Chapter 6, “Consumer Trust, Traceability, and Certification in Fruit Value Chains,” in Farm to Fruit: Principles & Practices, Prof. Agarwal examines the factors that influence consumer confidence in fruit products and supply chains. The chapter discusses information transparency, branding, labelling, blockchain, IoT, RFID-enabled traceability, regulatory compliance, and certification standards such as FSSAI, AGMARK, and GlobalGAP. It also explores third-party audits, digital certification, smart labels, government support, and consumer awareness, highlighting how credible information and quality assurance strengthen trust, market access, and competitiveness in fruit value chains.
Prof. Namit Bhatnagar is an academician, researcher, and finance professional serving as an Assistant Professor of Accounts and Finance at DBS Global University, Dehradun, Uttarakhand. A UGC-NET-qualified educator, he is pursuing doctoral research and professional studies in Chartered Accountancy. His academic interests include corporate finance, financial risk management, investment analysis, portfolio management, accounting, and financial reporting. His prior teaching and consulting experience strengthens his practical approach to commerce and management education.
As the author of Chapter 7, “Reforming Agri-Commerce: The Role of GST,” in Farm to Fruit: Principles & Practices, Prof. Bhatnagar examines how Goods and Services Tax influences agricultural trade and agri-business operations. The chapter discusses the evolution of indirect taxation, the conceptual framework of GST, pre-GST tax structures, cascading taxes, agricultural inputs and outputs, supply-chain challenges, and barriers to a unified agricultural market. It further explains how GST promotes tax rationalisation, simplified compliance, transparent trade, and greater integration across agricultural markets.
Prof. Jaiveer Tyagi is an academician, media practitioner, and digital content strategist serving as an Assistant Professor in the Doon School of Modern Media, DBS Global University, Dehradun, Uttarakhand. A UGC-NET-qualified educator and doctoral research scholar, he combines academic experience with more than six years of professional exposure in broadcasting and digital media. His expertise includes programme production, video anchoring, voice-over, non-linear editing, audio production, journalism, digital content creation, and media education.
As the author of Chapter 8, “Digital Media as a Catalyst in Farm to Fruit Value Chains,” in Farm to Fruit: Principles & Practices, Prof. Tyagi examines how digital media strengthens communication, knowledge exchange, and market connectivity across agricultural value chains. The chapter discusses digital information streams, farmer–market linkages, production-stage platforms, post-harvest communication tools, logistics media, digital marketing, and retail interfaces. It also highlights digital skill development, social media-based peer learning, and the inclusion and empowerment of small and marginal fruit growers.
Dr. Yogita Patil is an academician and researcher serving as an Assistant Professor in the Department of Accounting and Finance at Ramsheth Thakur College of Commerce and Science, Navi Mumbai, affiliated with the University of Mumbai. Her academic expertise spans Commerce, Accounting, Finance, Marketing, and Management. Alongside teaching undergraduate commerce and management students, she contributes to institutional initiatives related to student development, lifelong learning, academic evaluation, and educational quality.
In her chapter, “Financial Accounting Framework for Agri-Based Enterprises,” in Farm to Fruit: Principles & Practices, Dr. Patil examines the specialized accounting requirements of agricultural businesses. The chapter discusses biological assets, agricultural produce, inventories, fair-value measurement, financial statements, seasonal cash flows, climatic uncertainty, and market-price volatility. It further explains the treatment of bearer plants, livestock, and consumable crops under relevant accounting standards, particularly Ind AS 41. The chapter also highlights transparency, institutional support, digital record-keeping, standardized reporting, and financial training for farmers and agripreneurs.
Dr. Jitendra Kumar is an academician and horticulture specialist serving as an Assistant Professor in the Faculty of Agricultural Sciences and Allied Industries, Rama University, Kanpur, Uttar Pradesh. He holds a Ph.D. in Horticulture with specialization in Vegetable Science from Acharya Narendra Deva University of Agriculture and Technology, Ayodhya. His academic and research interests include vegetable production, crop improvement, hydroponics, post-harvest management, value addition, and sustainable horticultural practices. He also manages the university’s hydroponic unit and contributes to practical training in fruit and vegetable processing.
As the author of Chapter 9, “Integrated Crop Management Practices in Vegetable Sciences,” in Farm to Fruit: Principles & Practices, Dr. Kumar examines sustainable methods for improving vegetable productivity and resource efficiency. The chapter discusses soil-health management, nutrient optimization, biofertilizers, organic amendments, irrigation planning, water conservation, and integrated pest and disease management. It presents a balanced approach combining cultural, biological, mechanical, and responsible chemical practices for resilient vegetable production.
Editors: Dr. Raghvendra Singh & Dr. Ashish Srivastava
Book Name : Farm to Fruit: Principles & Practices
ISBN : 978-93-92557-15-6
View: Link
Publisher: Geet Govind Publication
Address: Fatehpur 212 601 Uttar Pradesh
Contact : office@geetgovindpublication.org